Guided Selling
My eBay Concept Design
Customer
One of the world's largest company in e-Commerce industry in United States
Product
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My eBay - Track, Win and manage your eBay buying, selling, messaging, account information, preferences
from a single, secure location -
Acts like a Hub
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Personalized page
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Window to all of eBay
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Inspiration to go to my world
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Managing “Saved” with my eBay - Track saved searches and saved sellers. Get updates on new items in
saved searches and sellers. Edit the searches and customize them. Get updates from saved sellers.
Business Goals
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Provide a better Snapshot view so that users are not overwhelmed
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Get people to act on items and transact more
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Make page more alive and open Limit the number of blanks shown to the user
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Make it personalized window
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Make it easy to scan for user research
User Goals
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Snapshot view
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Use for research of the products on website
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Control over the page and easy to scan
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Enticing, leads to discoverability
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Opportunity to dig deeper
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Clear CTA’s (Call to actions)What is new ? If seller is running a sale feature something.
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Easy access while browsing. Easy ways to save searches
Users
Thrifty bargain hunters, expert value finders, buyers, sellers
Responsibility
Consultant Interaction Designer responsible for redesigning the modules - Saved Searches and Saved Sellers
My Role
Design Thinking | Concept Design | Lead UX Design | UI Design
![]() I created multiple concepts and introduced the concepts of Drag/Drop, dynamic interactions, inline editing, sharing and brought the social aspects. | ![]() After the requirement gathering and knowing the business goals and user goals, I started doing the concepts. I strongly believe in paper prototyping and I am big fan of pencil paper ! | ![]() I started doing the detailed design. The modular approach helps in getting a good overview. The modules are interactive and user can drag an drop and rearrange. |
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![]() I started detailing out the seller modules. Seller information is displayed at the top. New items added are easily noticeable. | ![]() Wireframe - Saved searches | ![]() |
![]() Final Design - My designs were shipped and live !!! | ![]() Final Designs - My designs were shipped and live on eBay. |

Medha is a dedicated and hardworking designer. Her attention to detail and her willingness to go above and beyond made her a pleasure to work with. I recommend her highly and would jump at the opportunity to work with her again.

Medha worked at eBay as a UX consultant. She helped us with creating wireframes and mocks for My eBay redesign project as well as few other projects. Medha is a hardworking and talented designer who takes every opportunity to think creatively and come up with designs. She takes initiative in coming up with design solutions to complex problems. She understands that design is a collaborative process and takes feedback well and improves on her designs.
Testimonials
